Hi, I’m Ana Paula — a designer and storyteller shaped by both strategy and imagination.

I’m a proud Advertising graduate from The University of Texas at Austin, with minors in Studio Art and Business Foundations. I’m originally from Del Rio, Texas, a small border town west of San Antonio and just across the Rio Grande from Acuña, Mexico. Growing up between cultures gave me a unique lens through which I see the world — one that deeply influences how I think, create, and communicate.

Since childhood, I’ve been drawn to both structure and creativity. Whether I was immersed in school, competing on the tennis court, or sketching a new idea, I always had a curiosity to explore how things work — and how they make people feel. That curiosity naturally led me to the creative side of advertising, where design meets emotion, and visuals carry meaning.

I’m fascinated by how art and design influence perception. One of my earliest creative inspirations? Apple’s iconic iPod silhouette ads — bold, minimalist, and unforgettable. They didn’t just sell a product; they sparked desire through smart design and simple, striking imagery. That’s the kind of impact I strive for in my own work.

These days, you can usually find me with a book in one hand, a paintbrush (or stylus) in the other, or a tennis racket ready to go. I’m passionate about digital illustration, branding, and the kind of storytelling that connects people through visual language. Whether it’s a book cover, campaign, or creative experiment, I’m always looking for new ways to bring ideas to life.